Maton established itself early on the Australian rock scene in the late 1950's, assisted by Australia's tariff regime, which made imported guitars far more expensive than the local equivalents. Maton guitars were used by many well-known Australian pop and rock groups including Col Joye & The Joy Boys. The company also made one of the first sponsorship deals in Australian rock, supplying Melbourne band The Strangers with a full set of the distinctive 'El Toro' model guitars and basses (notable for their outlandish 'horned' body shape) while the group was working as the house band on the TV pop show The Go!! Show in the 60's.
Maton earned international renown for their superb acoustic and electric guitars and basses, which have been played by scores of famous performers from The Easybeats to The Wiggles. George Harrison owned one of their MS500 models, which were introduced in 1957 and famed British session guitarist Big Jim Sullivan owned and used a Maton 'Cello' guitar for many years during the peak of his career, playing it on recordings with Sarah Vaughan, Sammy Davis, Jr., Johnny Keating and his Big Band and Neil Finn from Crowded House.