Inspired by her young daughter, Ciravolo developed a daisy-themed guitar design and took it to her husband, Michael Ciravolo, the President of Schecter Guitar Research. The resulting first model, the Daisy guitar, debuted in November 2000 at Seattle’s RockGrl Conference, and Daisy Rock was launched as a subsidiary of Schecter Guitars. During the conference, rock legend Courtney Love saw the guitar and liked it so much she gave it her stamp of approval with an autograph.
Within 2 years, the company went from a brand new guitar manufacturer with only 75 guitars to sales of over $400,000 by the end of 2002.
In 2003, Daisy Rock left Schecter, becoming its own entity. Daisy Rock also entered into a partnership agreement with Alfred Music Publishing, the world's largest educational music publisher. Under this agreement, Alfred became the co-owner and distributor of Daisy Rock Girl Guitars. Sales in 2003 grew 150%, surpassing the $1 million mark. In 2004, sales doubled again, surpassing the $2 million mark. In 2005, sales reached $2.5 million.
All Daisy Rock guitars lightweight bodies, and have 'Slim & Narrow' neck profiles to better fit smaller hands. Daisy Rock Girl Guitars has two extensive product catalogs. DEBUTANTE by Daisy Rock is a line of beginner guitars and basses that consists of Daisy, Butterfly, Heartbreaker, Star, and other models geared specifically for beginners. DAISY ROCK is a line of professional guitars and basses consisting of full-scale models like the Rock Candy, Stardust, and Siren series.