The guitar models were named the Threat in press releases, suggesting competitive ambitions, although this did not appear on the guitar headstock. The guitars were produced in South Korea between 2000 and 2002. All featured a contour top, bolt-on neck, self locking winders and a wider 'fat fret' neck. Typical models featured 2 single coil Alnico pickups and one bridge mounted humbucker with either Wilkinson and Floyd Rose vibrato bars, although a twin humbucker and hard tail model was also made. The fit, finish, and feature of Brawley's fretted instruments represented a very strong value-for-money at the time.
Mars music stores took a bulk order of Brawley guitars, but the music store chain failed amidst overheated expansion, taking down Brawley guitars with it. Keith Brawley currently works for Guitar Center and also oversees the Laguna Guitars brand currently sold as an in-store brand for Guitar Center. The Laguna guitars are modeled after Keith's design, right down to the headstock.
Some Southern California stores such as Johnny Thompson Music in Monterey Park showed great success with Brawley instruments, including Costa Mesa's Cobra Music. There are many bands that can be seen using Brawley Guitars including Charles Jirkovsky of San Diego band All in Favor and Brian Sun of Residual FX.