The workshops in Newtownards were purpose built to facilitate the traditional approach to luthiery adopted by Avalon (then Lowden Guitar Co.); the facility was laid out in the pattern of specialised Japanese guitar makers by the then Technical Manager Mitsuhiro Uchida - now one of Japan's foremost luthiers. Uchida also trained the apprentice luthiers, several of whom went on to develop their own guitar design talents which contributed significantly to the development of Avalon Guitars.
Due to limitations in the design licence agreement relating to Lowden Guitars, none of the company's luthiers were permitted to contribute design ideas to the development of the company's product range. To rectify this situation, the company created the Avalon Guitars brand in 2000 and invited design input from the group of the most experienced guitar makers working for the company at that time. The new range, called the Avalon Gold series, was launched in 2002. The first reviews of the range (Guitarist magazine, April 2002; Guitar Buyer magazine (UK), June 2002; Total Guitar magazine, June 2002) highly commended the range for its build quality and tonal excellence.